Not Just Social
Stop guessing which channels are worth your time.
Most people market where they like to hang out, not where their actual buyer is looking for help.
80% vs 19%
Instagram daily use: 18–29 year-olds vs. 65+
80%
Facebook still peaks with 30–49 year-olds, not Gen Z
50% vs 5%
TikTok daily use: 18–29 year-olds vs. 65+
(Pew Research Center, Nov 2025)
6 questions. About two minutes. No wrong answers.